Accessibility
Last updated November 11, 2026
We want everyone to be able to browse MOUE, choose a flavor, read the key ingredients and the safety information of each product, and place an order once the shop opens, whatever device, browser or assistive technology they use. This page explains what we aim for, what we have done, where we know we still fall short, and how to get help.
On this page
Our goal
We aim to meet the Web Content Accessibility Guidelines (WCAG 2.2) at Level AA, the standard widely used for websites in the United States. We built the site with it in mind, we check our pages against it, and we keep fixing what we find, or what someone tells us about.
What we have done
- Structure: every page has a clear title, headings in a logical order, and the same header and footer, so you always know where you are. A "Skip to content" link lets keyboard and screen reader users go straight to the main content.
- The flavor bar: the row of ten round flavor dots on our home page works like a row of tabs. You can reach it with the Tab key, move from one flavor to the next with the arrow keys, and jump to the first or the last with Home and End. A screen reader announces the name of each flavor and which one is selected, and the panel that changes with it. Without JavaScript, each dot is a plain link to its product page.
- Color is never the only cue: every flavor dot, on the home page and on the product pages, carries the name of its flavor, shown on screen or read out as its name. You never need to tell two colors apart to choose a product.
- Keyboard: the menu, the product filters, the product images, the quantity controls, the cart and every link can be reached and used with a keyboard, and the element you are on is clearly outlined, on the light and the dark sections alike.
- Safety in words: the safety information of each product is always visible on its page, as plain text, and all of it is gathered on our Safe Use page.
- Ingredients in words: the key ingredients, the allergen line and the finish of each product are written as text, not shown as a picture, and they are all gathered on our Ingredients & Prop 65 page.
- Contrast: we chose text and background colors with enough contrast to meet Level AA on both the light and the dark sections of the site, and a thin outline keeps the palest flavor dots visible on the cream background.
- Images: product images have text descriptions, and images that are only decorative are hidden from screen readers.
- Motion: if you turn on reduced motion on your device, our animations and transitions, such as the color change of the flavor panel, are turned off or kept to a minimum. Nothing on the site flashes, and no sound plays by itself.
- Text and zoom: you can enlarge text and zoom the page in your browser, and the layout adapts to small screens without scrolling sideways.
- Plain language: our policies and product pages are written in short, plain sentences.
Known limits
- The cart, the delivery estimate and the flavor bar's changing panel need JavaScript. If JavaScript is turned off, you can still read every page, and each flavor dot leads to its product page.
- Our product images are digital renders that show the jar, the cap and the color of each balm, which a short text description can only partly convey. Ask us, and we will describe a product in more detail, its color and its tint included.
- The print on a real jar is small. Ask us, and we will send you the full text of a label by e-mail, in plain text you can enlarge or have read aloud.
- Online payment is not open yet. Once it opens, payments will be handled on the secure payment form of a third-party payment processor, whose design we do not control. If you have trouble paying, we will help you by e-mail.
- Older browsers may not show every part of the site as intended.
Getting help by e-mail
If something on this website is hard to use, e-mail us at contact@mouebalm.com with "Accessibility" in the subject line. We reply within 2 business days. We can:
- send you any information on this website as plain text in an e-mail, such as a product's key ingredients, its directions, its storage and safety information, or one of our policies;
- write out what a label says, ingredient by ingredient, in our reply, once we have the full list;
- describe the color and the finish of each flavor in words;
- once online payment opens, help you place an order, at the same price and on the same terms as online.
We cannot tell you whether a product suits you: for that, please ask your doctor or pharmacist. Please never send your card number by e-mail: we will never ask for it.
Tell us what to fix
If you find a page, a button or a description that does not work for you, please tell us which page it was, what you were trying to do, and the device, browser and any assistive technology you use. We read every message, answer it, and fix what we can as soon as we can.
Last checked
We wrote this statement on November 11, 2026, as the website was built. We check the website against these guidelines whenever it changes in a significant way, and update this statement when we do.