Consumer Health Data Privacy Policy

Last updated November 11, 2026

Washington's My Health My Data Act (Chapter 19.373 RCW), Nevada's consumer health data law (Senate Bill 370 of 2023) and similar rules in other states, such as Connecticut, cover "consumer health data": personal information that is linked to you and that identifies your past, present or future physical or mental health, including information inferred from what you buy. This page is our consumer health data privacy policy. It applies to every customer in the United States, wherever you live. The business responsible for this information is Rusy Pao LLC, a Wyoming limited liability company, which operates MOUE. You can reach us at contact@mouebalm.com.

What we do not treat as health data

Buying a lip balm, a lip scrub or a lip mask is not treated as consumer health data. We draw no conclusion about your health from what you buy, and we never ask about your health to sell you a product.

The consumer health data we collect, and where it comes from

A message about a reaction, an allergy, a skin condition, a cold sore or a pregnancy can reveal health information. Then we collect only what you choose to send us: the product and its batch code, what happened and when, how you are now, and any photo you choose to attach. We never need a photo of you.

It comes only from you, when you write to us. We collect no consumer health data from any other source, and we do not collect precise location.

Why we use it

Only to answer you, to handle your safety report, and to keep the adverse event records that US cosmetics law asks of Rusy Pao LLC as the responsible person for our products. When the law requires it, a serious adverse event is reported to the FDA, with as little personal detail as the report allows. That is the service you ask for when you write to us, and we do not use the information for anything else.

Who receives it

• Our e-mail provider and the people who answer our messages, under a duty of confidentiality.
• Our lawyers, when needed.
• The FDA, when the law requires a report.
• The maker of the product, so it can look into the batch, without your name or contact details unless you agree.

We share it with no affiliate. On request, we give you the list of the companies that received it, with an e-mail address or another online way to contact each of them.

What we never do

We never sell consumer health data, and we never use it, or share it, for advertising, targeted advertising, marketing or profiling. We never create a virtual boundary (a geofence) around any place, including places where people receive care.

Your consent

If we ever wanted to collect or share consumer health data for any other purpose, we would first ask for your consent, in a clear request of its own. You can withdraw a consent at any time by e-mailing us. It does not undo what was done before, and it does not stop what the law requires us to keep.

How long we keep it

Reaction reports for 6 years, the period federal cosmetics law sets for adverse event records, and other messages for 3 years after our exchange ends.

Your consumer health data rights

Whatever state you live in, you can:

• Confirm and see: ask us whether we collect or share consumer health data about you, and get a copy of it, with the list of every company that received it and how to contact each of them.
• Delete: ask us to delete it. We delete it from our records and tell every service provider and third party that received it to delete it too. Copies kept in archives or backups are deleted within 6 months after we confirm your request. If the law requires us to keep something, such as an adverse event record, we tell you what and why.
• Correct: ask us to correct anything inaccurate.
• Withdraw consent: withdraw any consent you gave us, at any time, and ask us to stop collecting or sharing it.
• Appeal: appeal our answer, as described under "Appeals" in the Your US state privacy rights section of our Privacy Policy. If we deny your appeal, you can file a complaint with the Attorney General of your state: in Washington, the Washington State Office of the Attorney General, at atg.wa.gov/file-complaint; in Nevada, the Office of the Nevada Attorney General, at ag.nv.gov.
• No discrimination: we will not deny you products, charge you a different price or give you a different level of service because you used any of these rights.

How to use your rights

E-mail contact@mouebalm.com with the subject line "Health data request". Tell us which right you want to use and your state of residence, and include the e-mail address you used with us. Please do not send more health details than your request needs. There is no charge for up to two requests in any 12 months. We verify, answer and handle appeals as described in the Your US state privacy rights section of our Privacy Policy.